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The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). If this cookie does not exist when HubSpot manages cookies, it is considered a new session. Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. This is used to determine if HubSpot should increment the session number and timestamps in the _hstc cookie. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. But if industry forecasts fail to materialize, their paths to profitability could be as ugly as the Apron’s.Īnalytical cookies are used to understand how visitors interact with the website.

Like Blue Apron, they’re flying high on investor confidence. Today, the cycle could be starting all over again: A handful of unprofitable startups - Lyft, Pinterest,, Uber - are going public this year. A reminder of the perils of an unprofitable IPOīlue Apron was unprofitable when it went public 2 years ago, but investors sank money into the ill-fated IPO anyway due to forecasts for continued industry growth. The soiled Apron’s stock price is now just $1.05 per share, and if it dips below $1 for 30 days, it could be delisted from the NYSE. Since hitting public markets, Blue Apron’s customer count has fallen from over 1m to 550k. Blue Apron went stale after its IPOĪlthough Blue Apron helped to kick-start the meal-kit craze, its projected growth failed to materialize.

Earlier this week, Blue Apron reported its first quarterly profit since going public 2 years ago, reports The Wall Street Journal.īut don’t pop the champagne corks just yet: Blue Apron’s stock price has plummeted to 1/10 of its IPO value, and the company lost its 3 founders.

Blue apron ipo price